Research

When it comes to richer metadata, know what you don't know

Full disclosure: I am not a metadata expert. What I am is a branding and marketing consultant specialising in scholarly communications. I’ve been working in the industry since 1999 and in that time I’ve done a whole lot of research with pretty much every type of audience you can imagine. Hundreds of in-depth interviews and dozens of focus groups later, I know a thing or two about publishers, librarians, researchers, funders and other stakeholders in the scholarly ecosystem.

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