Today we continue our communication of Metadata 2020 outputs as outlined in an earlier post. Since 2018, our work has been primarily divided into six project groups; as co-chairs of the Researcher Communications project, we are happy to share an update on our work. This project group is been charged with increasing our understanding of the attitudes and values that individuals have about metadata in scholarly outputs in order to help inform how we talk about metadata to this audience.
Full disclosure: I am not a metadata expert. What I am is a branding and marketing consultant specialising in scholarly communications. I’ve been working in the industry since 1999 and in that time I’ve done a whole lot of research with pretty much every type of audience you can imagine. Hundreds of in-depth interviews and dozens of focus groups later, I know a thing or two about publishers, librarians, researchers, funders and other stakeholders in the scholarly ecosystem.